Microsoft’s next-generation operating system is coming in early 2007, offering improvements that are both impressive and unprecedented in the Windows world. On Apple’s side of the world, Tiger, the 5th incarnation of Apple’s legendary OS X operating system is still up to challenge as to what Vista has to offer, even if it’s already two years old.

Although Vista and Tiger are almost playing in the same field in terms of features and technology, there’s a major difference in the strategy that the two companies made in delivering their next-generation operating systems. Microsoft wanted to bring everything new and shiny to the table all in one big package, while Apple slowly built and perfected a world-class operating system by frequent, less dramatic, major upgrades. This explains why while Windows XP stayed for 5 years without a major upgrade, OS X had 3 major upgrades to its original incarnation in roughly the same time frame.

User Interface

The most noticeable improvements happen here, and rightfully so, since improvements in the user interface are the ones that affect the users first and foremost. Vista seems to have taken many pages from the Tiger book of slick features but also has some features of its own that’s missing from the Apple operating system. I think it’s fair to say that some similarities are really just inevitable end results of improving the current state of the UI in both platforms.

Vista’s icons are now as slick as its Tiger counterparts, supporting icon sizes of up to 256 by 256 pixels. Tiger on the other hand, currently supports only up to 128 by 128 pixel icons. But Vista takes it even further, using what is called as live icons. A live icon visually resembles the actual contents of the document it represent so that a folder’s live icon is shown as a folder icon padded with the thumbnails of the actual files that you’ll see inside the folder. This is very helpful in skimming through your files and folders without opening them. Tiger can only show previews of graphic files.

In Vista, the “My” way of naming user folders such as My Documents, My Music, etc. has been dropped. Now you will only have user folders named Documents, Music and Pictures. Not unlike what Tiger has.

Aero, the user interface of Vista brings to the Windows world lots of transparencies. Application windows in Vista show a translucent border that lets you see through it. This is a feature that OS X once had, but was taken out in Tiger.

Expose, which is perhaps the most innovative UI feature of Tiger, elegantly addressed the window-management problem most users had, especially those who work with lots of windows open. At the touch of a button or at a flick of the mouse, all your windows are miniaturized and smartly tiled across the screen. Vista offers its own take, with a feature called Flip 3D. In Vista’s version, windows are miniaturized and stacked on top of each other, and angled such that you can see enough of each window’s content distinctively, and you use the scroll wheel to go through all the stacked windows. Tiger’s implementation is more usable and convenient than its Vista counterpart.

Widgets vs Gadgets

In Tiger, the days of opening full-blown applications for simple, specific tasks have long been gone. Thanks to Dashboard. With Dashboard, you can install and run mini-applications called widgets that are specially designed (using a relatively easy language) for certain tasks. Widgets include calculator, stocks, dictionary, yellow pages and many others. At the touch of a button, all these can auto-magically appear when you need them, and as quickly, disappear to let you go back to what you’re doing.

Vista sports the same feature, only the mini-applications are called Gadgets, and the Vista version promises more integration with Microsoft’s online service http://Live.com.
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As I’m sure you already know, Microsoft Vista is on the way! Microsoft projects that all five versions of Vista will be available by mid-2006, and if that holds this will be the longest time period ever between versions of Windows.

Yes, that’s right – I said “all five versions”. Microsoft says that past versions of their OS, such as Windows XP, were based more on hardware type than how people actually used their PCs. MS says that this will not be the case with Vista, and to that end they’re going to offer two separate versions of Vista to businesses and two to home PC users. In this article, we’ll take a quick overview of Microsoft Vista Business features.

Windows Vista Business is offered as a solution for all companies, regardless of size. In answer to security concerns about past Microsoft products, Vista Business will offer built-in solutions against malware. And for those of you (okay, us) who never quite have all the information on their PCs backed up properly, Vista will not only help you to resolve catastrophic failures before they occur, but new features Windows Backup and Volume Shadow Copy will help to ensure that you never have to pray for a hard drive to come back to life because you’re behind on your backups!
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Many companies are now doing the majority or even all their business online and foregoing the “Brick and Mortar” storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building. Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.

But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasn’t helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?

In an online world, business just doesn’t stop after hours and on weekends. What are you doing to answer your customer’s questions? Here are a few things that you can do to improve communication with your customers:

1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.

2. Add a support email link on your Web site for issues that can’t be resolved by the Web support. At Screaming Bee, we try to answer our customer questions within one business day. More often, we’ll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because of our aggressive efforts to meet needs in a timely manner.

3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.

4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings, but more importantly, maintaining the trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way their experience with your products and services is fresh in their mind. Remember, a customer who is ignored is a customer who is lost.

Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you don’t lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. Remember that every happy customer is a testament of your company’s success.